AT&T becomes official sponsor of University of Colorado athletics in Boulder
AT&T has become the official wireless and wireline sponsor for University of Colorado Athletics, an agreement facilitated by Learfield’s Buffalo Sports Properties. The sponsorship includes prominent branding at Folsom Field and digital advertising across CU athletic facilities, along with support for student-athlete name, image, and likeness initiatives. This partnership aims to benefit student-athletes and integrate AT&T's presence throughout the university's sports programs.